Hotel Highlight: Rough Luxe, London

I’ve been meaning to feature this hotel for a long time and have no idea why I haven’t until now. As much as I adore the regular version of “luxe”, I really adore the philosophy behind the Rough Luxe concept, that “luxury should be an enriching personal experience and not simply the ownership or utilisation of an expensive object”. You are entreated to act as a guest in this home. You will be served delicious breakfast, but there is no restaurant and no hip club attached. Your room may be small or larger and it is highly likely that whatever wallpaper may exist there will be peeling, but the “luxury” is in the details like high quality sheets and an artist in residence. It’s a concept that seems to have grown over the last few years as most places have struggled to find a way through a new economy, and it’s one that I think resonates well beyond your vacation time. Finding bits of luxury in your normal life can seem impossible until you realize that things like time and a good bottle of wine can add that bit of luxe to an ordinary life.

Photos curtesy of Rough Luxe Hotel


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